SMRT MEdia ReachOUT eNews
  Digital is the growing DNA in consumer communication. As one of the leading outdoor media owners, SMRT Media is actively introducing exciting digital spaces in our network.

Our latest innovation is the Digital Screen @ Raffles Place
 in the heart of CBD!

Attractive Features of the Digital Screen @ Raffles Place

- It is a stunning 2 metre tall and 5.8 metre wide digital screen strategically located along the busy route connecting Raffles green.
 - The screen, paired with the escalator lightboxes at both sides, integrates conventional panels with digital.
- It allows creative flexibility for impactful ambient advertising.

  About Raffles Place MRT Station
Raffles Place MRT Station has a high PMEB and white collar density. More than half of its commuters belong to the highly mobile group, aged 20 to 39 years old with tertiary education*.

The station is ideal for capturing the young, cosmopolitan, high-spending power audience.

*Source:  AC Nielsen Media Index 2010

 

Projector @Raffles Place
iView   With our suite of digital platforms, consumers’ contest can now be done quickly
and effectively.  

Happy clients such as 20th Century Fox and Seafood Paradise used the
iViewSMRT network in August this year to give away tickets and vouchers in an exclusive sms contest.

iViewSMRT proved to be an effective platform as the consumers’ responses were fast and furious. All tickets and vouchers were snapped up within one and a half weeks.

Quick-to-market customer engagement is made possible with Digital.
 
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WHAT'S NEW?  
Seasons Treats

Festive becomes Sweet
It’s the festive season and you need to capture the season shopping crowd. Look no further as we are your choice advertising channel!

Check out our SWEET advertising bundles with up to 64% discount.
Call us now! Contact our Sales at 6331 1383 or smrtmedia@smrt.com.sg
CAMPAIGN HIGHLIGHT  
Workout at SMRT
Health Promotion Board (HPB) recently launched their National Physical Activity (NPA) Guidelines campaign at 11 SMRT train stations.

The stations are transformed into activation points for exercise so commuters can reach a weekly goal of 150 minutes of lifestyle activities and exercise.

Messages are strategically positioned on stairways, stair risers and near faregates to encourage commuters to take the stairs instead of the lifts or escalators.

Indeed, exercise is not confined to gyms. It is everywhere, anytime and definitely in an SMRT station near you.
HPB
Creative Agency: DDB Group Singapore
Media Agency:  OMD
 

win
Simply Answer These Questions And Be One Of The 5 Lucky Winners

1. What is the new Digital platform at Raffles Place?
2. What is the validity of Season's Treats 2011?

Email your answers, name, NRIC/FIN, company name and contact number to smrtmedia-mktg@smrt.com.sg
(Subject: Win with SMRT Media Issue 12).
The contest ends on 21 October 2011, 5pm.
Winners will be notified via email.
Terms and conditions apply.

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winner
 
     
  ENQUIRIES? CONTACT US AT paint (65) 6331 1383 paint  
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