SMRT Media launches Singapore’s first illuminated double-decker bus
SMRT Media teamed up with A*Star and local
large-format printer, Film Screen, to launch world’s first eLumiNEXTM. The technology allows for the illumination of large-format print
surfaces. The lighted 12m-long uninterrupted canvas on the double-decker buses
gives SMRT Media's clients endless out-of-home advertising possibilities.