Who We Are


SMRT Media is the advertising arm of SMRT Corporation Ltd. We manage and market Out-Of-Home advertising solutions in the SMRT network, covering the North South (NS), East West (EW) and Circle Lines as well as the Bukit Panjang Light Rapid Transit (LRT). Ranked as Singapore's number one local OOH media company*, SMRT Media offers advertisers island-wide reach and coverage.

Our suite of outdoor platforms offers extensive presence and unparalleled brand visibility while our digital innovations enable marketers to create experiential and inspiring campaigns. 

In marrying technology and creativity, we are able to continuously transform our assets into innovative channels that enable instantaneous mass interaction.

*Source: Marketing Magazine 2014

Milestones
2014
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2014)
  • Partnered AC Nielson to release Singapore Outdoor Audience Research 2014 data
  • Partnered SMRT Alpha to launch Kallang Wave - mall at Singapore Sports Hub
  • Launched iMOB (I'm On Board), an interactive space dedicated to e-commerce by integrating advertising, digital and retail businesses
  • 2013
  •  Awarded the UITP Asia-Pacific Regional Grow with Public Transport Award for Business Model Innovation
    Recognised for digital and lifestyle enhancements in SMRT network, including iViewSMRT and iMobSMRT

  • Launched next phase of digital interactivity with iMobSMRT Scan + Win by combining e-commerce, mobile advertising and online engagement

  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2013)
  • 2012
  • Developed Shop&Pay On-The-Go with iMobSMRT to enable instant shopping anytime, anywhere
  • 2011
  • Added two large format digital media platforms to our digital media offerings, Projection Screen @ Orchard and Digital Screen @ Raffles

  • Launched iMobSMRT, a digital lifestyle space where consumers can enjoy instant deals and offers using mobile technologies such as Near Field Communications and Quick Response Code
  • 2010
  • Installed iViewSMRT, 55-inch high definition LED screens, across our station network

  • Launched Media Hub Wall @ Orchard, an ambient digital platform located at the Orchard Station linkway
  • 2009
  • Circle Line began operations on 28 May 2009, expanding our media offering
  • 2008
  • Clinched Dubai Metro media contract under the consortium comprising SMRT Media, Dubai-based Kaasab Media and Wellmark Communications
  • 2007
  • Launched Tunnel TV, a revolutionary advertising platform installed on the MRT tunnel wall between Newton and Orchard MRT stations
  • 2005
  • Introduced innovative advertising campaigns that tickled the imagination and evoked the senses - sight, sound and smell
  • 2004
  • SMRT Media was set-up as a division of SMRT Investments Pte Ltd