In a show of support for the
fortitude and resilience of advertisers and clients, SMRT’s XCO has launched
the “Circuit Saver Pack” (CSP) to gradually help them reach out to customers
across the digital OOH network as the Singapore economy opens up.
The Circuit Saver Pack (CSP)
is accessible to all clients regardless of budget. Valid till 22 June 2020,
there is no minimum spend for participation into CSP. For every dollar spent,
the advertiser would enjoy thrice the media value in terms of credits that can
be used across all SMRT XCO-managed media formats except SMRT Premium stations.
Illustration: An advertiser
spends $50,000, and will receive $150,000 worth of media credits.
For advertisers with media
bookings of $50,000 and above, the production cost will be rebated with
matching bonus media value for in-train panels/4 sheets, subject to
“The package is unique with
access to all media formats. It allows huge flexibility and cuts across support
for all clients, be it with a $1,000 budget or a $100,000 budget.” added Ms
Jeslyn Tan, Vice President, Transit Business, XCO.
“In the new normal, SMRT XCO will be innovating more and extending flexibility
in our media offerings and packages. We will work with brands and advertisers
to connect better with customers across our digital OOH network.” Dawn Low, MD
& EVP, SMRT Experience.
Please refer to the CSP package and contact a sales
representative for a chat.